The top goal of your customer, a global beverage retailer, is brand exposure. What brand strategy should they implement in Search Ads 360?
For a global beverage retailer focused primarily on brand exposure, the ideal brand strategy to implement in Search Ads 360 is impression share.
- Return on investment (ROI)
- Total number of clicks
- Return on ad spend (ROAS)
- Impression share
Explanation:
For brand-focused campaigns, maximizing impressions ensures that ads are seen by as many users as possible, boosting visibility. In Search Ads 360, using an impression-based bid strategy helps advertisers achieve strong reach, which supports overall brand exposure objectives.
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