True or false? Shopping ads use product data to determine how and where to show ads.
Correct, Shopping ads rely on product data to decide when and where to display ads.
- True
- False
Shopping ads rely on product data from the Merchant Center—not keywords—to determine when and where the ads appear. The product information (or CSS in the EEA) that’s submitted through the Merchant Center includes details about each item. Google uses this information to match ads with relevant shopper searches, ensuring the most suitable products are shown.
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