True or false? Shopping campaigns can help promote online and local inventory.

True, Shopping campaigns can help promote online and local inventory.

• False
• True

The correct answer is: True

Explanation:
Shopping campaigns help businesses promote both their online and in-store products by displaying product listings across Google’s platforms. Online Shopping campaigns feature items available on a website, while Local Inventory Ads (LIAs) highlight products in nearby physical stores. These ads provide key details—like price, image, and availability—making it easier for shoppers to make purchase decisions.

Google Merchant Center plays a crucial role by supplying accurate, real-time product data to these campaigns. This integrated approach allows retailers to boost online sales, increase foot traffic to brick-and-mortar locations, and reach more qualified customers.

Shopping campaigns also offer tools to manage and optimize ad performance, ensuring better visibility and higher engagement with both online and local shoppers.