What action should you take when optimising a campaign to drive conversions faster?

When optimising a campaign to drive conversions faster, what key action should you take?

• Increase the number of creative variations only
• Adjust bidding strategies to focus on conversion-optimised automated bidding
• Reduce ad budget to control spending
• Target only cold audiences with broad interest categories

Explanation

To accelerate conversions, the most effective approach is to use automated bidding strategies optimised for conversions, such as Target CPA or Maximise Conversions. These strategies leverage Google’s machine learning to automatically adjust bids in real time, ensuring that your ads are shown to users most likely to convert. By focusing on conversion-optimised bidding, advertisers can achieve faster results without manually adjusting bids, while maximising efficiency and ROI.