What are free product listings?

Free listings on the Google Shopping tab allow you to showcase your products and attract potential customers to your website without any advertising cost. To ensure an engaging and visually rich shopping experience, these unpaid listings require detailed and high-quality product data.

• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.
• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.

Explanation:
Free product listings on the Shopping tab offer a great way to showcase your products and attract visitors to your website without advertising costs.

To increase visibility, Google recommends uploading your products via a Merchant Center product feed and ensuring the data is accurate, up-to-date, and complete. You can also boost exposure by linking your account to a third-party platform and enrolling in the Google Customer Reviews program.

Rather than creating a separate feed, simply opt your existing product feed into “surfaces across Google” in Merchant Center. Creating different feeds for ads and free listings can reduce product eligibility for Shopping ads.

To track performance, use Merchant Center reports for both ads and free listings, and check Shopping ads reporting in Google Ads to fine-tune bids and return on ad spend (ROAS) goals.