Google ads Google Display Ads Exam , ,

What are key factors to keep in mind when choosing a bidding strategy for your campaign?

Consider performance goals, campaign goals, and available data when selecting a bidding strategy.

  • Your performance goals and campaign objectives
  • The amount and quality of data available
  • The color scheme of your ad creative
  • The total number of headlines in your ads

Explanation: The best bidding strategy depends on what you’re trying to achieve—whether it’s conversions, visibility, or clicks—and how much campaign performance data you have to inform automation.

Share this content:

Tag
Previous post

Your customer is considering their reports and notices that Search Ads 360 is using a previously generated basic linear attribution model to track conversions instead of the data-driven attribution model they set up last week. Why might Search Ads 360 be defaulting to the previous model?

Next post

Your customer sells beach vacation rental packages in the summer months. The pricing on their rentals changes frequently based on time of year and availability. What feature in Search Ads 360 should they use to make sure the campaign structure, targeting, and creatives are updated automatically to reflect those changes?

Related Posts

Post Comment

You May Have Missed