What are the three marketing objectives that can be met via targeting on Google Display ads?

The three marketing objectives that can be achieved through targeting on Google Display ads are Influence Consideration, Drive Action, and Build Awareness.

• Generate buzz
• Build awareness
• Drive action
• Influence consideration

Explanation

When setting up your first Google Display campaign, you’ll choose from three core marketing objectives, each designed to align with different stages of the customer journey:

• Build Awareness: This objective helps increase brand visibility by reaching a wide audience. It’s ideal for businesses looking to improve recognition and stay top-of-mind.
• Influence Consideration: With this objective, you aim to engage users who are exploring their options. It encourages potential customers to learn more about your offerings.
• Drive Action: This goal is focused on conversions, such as generating leads or sales. It targets users ready to take meaningful actions on your website or app.

These marketing objectives allow you to tailor your Display campaigns for maximum impact, depending on what your business is trying to achieve.