What are the three tracking solutions for Google App campaigns?

Google App campaigns use three key tracking solutions: Google Analytics for Firebase, app attribution partners, and codeless tracking via Google Play.

  • Google App Analytics for Advertisers, app attribution partners, Google Play conversion tracking.
  • Google App Analytics for Advertisers, codeless tracking with Google Play, website attribution partners.
  • Google Analytics for Firebase, app attribution partners, Google Ads Analytics.

Explanation:
Google App campaigns rely on three primary tracking solutions: Google Analytics for Firebase, app attribution partners, and codeless tracking with Google Play. Firebase offers detailed analytics by monitoring user behavior and app conversions. App attribution partners enable third-party tracking, allowing marketers to analyze performance across various channels. Codeless tracking with Google Play simplifies the process by automatically tracking app installs from the Play Store. These solutions help marketers gain accurate insights into user engagement, properly attribute conversions, and optimize campaigns based on real-time data, ensuring a complete picture of campaign effectiveness.

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