What are the two most common reasons a finance company might choose to promote its app?

A finance company might invest in app promotion for two key reasons: to increase app discovery and boost user engagement. Promoting the app helps reach new potential users, expanding visibility and encouraging downloads. At the same time, it strengthens ongoing user relationships by encouraging active usage and interaction within the app. These efforts drive both user growth and long-term value, making app promotion a strategic investment.

• To drive phone calls to customer service
• To determine if the app is useful
• To help users discover the app
• To increase user engagement with the app

Explanation:
A finance company might invest in app promotion to achieve two primary objectives: app discovery and user engagement. Discovery is essential to attract new users by increasing the app’s visibility in a crowded marketplace. Through strategic promotion, the company can drive more downloads and grow its user base. On the other hand, user engagement ensures that those who download the app continue to interact with it regularly. Engaged users are more likely to use core features, leading to improved retention, stronger customer relationships, and increased revenue. Together, these goals help the finance company maximize the app’s impact on business growth.