What are three signals broad match uses to match Search ads with queries?

The three signals that broad match uses to connect Search ads with relevant queries are language, user interest, and geographic location.

• Language
• Device
• Geographic
• Smart Bidding
• Interests

Explanation:

Broad match, unique in its approach, harnesses multiple signals to interpret both a user’s search intent and the keyword’s relevance. While it comprehensively evaluates aspects like landing pages, user location, previous searches, and more, other match types like exact and phrase match are more constrained due to their matching requirements. The distinct nature of each search query requires bids that resonate with the specific contextual signals at auction-time. Smart Bidding capitalizes on varied signals such as the user’s OS, browser, time of day, and language settings, optimizing for performance variations across platforms.