What are two benefits of using broad match, Smart Bidding, and responsive search ads together?

Combining broad match with Smart Bidding and responsive search ads helps you reach the most relevant users at the most efficient cost, while also reducing manual effort so you can focus on higher-impact marketing activities.

• They remove the need for marketers to optimize Search campaigns.
• They automatically generate headlines based on advertisers’ websites.
• They help advertisers reach the right user, at the right price, with relevant ads.
• They help save time so marketers can reinvest in their most important priorities.

Explanation:

Bringing together broad match, Smart Bidding, and responsive search ads activates the full power of Google AI. This combination helps you reach the right audience with the right message at the ideal time and at the most efficient cost. It also minimizes the need for manual bid management, freeing up your time to concentrate on more strategic marketing initiatives. All of this is driven by tailored recommendations informed by your account’s historical performance and real-time trends.