What are two bidding strategies that you can use in your Standard Shopping campaign? Choose two.

The two bidding strategies available for Standard Shopping campaigns are Enhanced Cost-Per-Click (eCPC) and Target Return on Ad Spend (tROAS).

• Maximize conversion value
• Viewable cost per impression (CPM)
• Enhanced cost-per-click (eCPC)
• Target return on ad spend (tROAS)

Explanation:
Enhanced Cost-Per-Click (eCPC) and Target Return on Ad Spend (tROAS) are both supported bidding strategies in Standard Shopping campaigns.

eCPC is a partially automated bidding method that adjusts your manual bids to help increase conversions. In contrast, tROAS is a fully automated Smart Bidding strategy that sets bids to achieve your desired return on ad spend. These strategies offer flexibility—eCPC combines manual control with automation, while tROAS relies entirely on automation to meet performance goals. Depending on your objectives and preferred level of control, either option can be an effective choice for your Shopping campaigns.