What are two commonly used programs in Google Merchant Center? Choose two.
The two programs most frequently utilized in Google Merchant Center are Product Ratings and Promotions. These tools help merchants improve the visibility and appeal of their Shopping ads by showcasing customer feedback and special offers.
- Store Ratings
- Local campaigns
- Product Ratings
- Promotions
Explanation:
Promotions let you showcase special offers directly within your Shopping ads on Google.com. When you add promotions to your products, shoppers see a “special offer” link, such as “15% off” or “free shipping,” which can boost the attractiveness of your ads and encourage purchases. To ensure Google recognizes the products tied to a promotion, you need to include a promotion ID in your product feed by mapping the [promotion ID] attribute to the eligible products.
To begin, complete the promotions interest form. The promotions team will notify you when you can start implementing the feature.
Product Ratings:
The Product Ratings program enables you to display aggregated star ratings and review counts for your products on Google. These ratings, shown on a scale of 1 to 5 stars, compile feedback from various sources including merchants, third-party aggregators, editorial sites, and consumers. To participate, your account must have at least 50 reviews across all products. Note that Google does not verify these reviews.
After creating your account, you can add or remove programs at any time. To view available programs, navigate to the Growth section in the left menu and select Manage programs.
Share this content:
 
                                                                                
Post Comment