What are two compelling reasons to include an app as part of a marketing strategy? (Choose two.)

App downloads are growing year over year and While on mobile devices, users spend the majority of time in apps are the two compelling reasons to include an app as part of a marketing strategy.

• Apps require minimal maintenance.
• Apps deliver better brand awareness than websites.
• App downloads are growing year over year.
• While on mobile devices, users spend the majority of time in apps.

Explanation:
Including an app in your marketing strategy is increasingly essential due to two compelling trends.

First, app downloads are growing year over year, reflecting a steady expansion in mobile usage and consumer preference for apps. This signals a rising opportunity for businesses to reach a larger, engaged audience through app platforms.

Second, users spend the majority of their mobile time within apps rather than on mobile web browsers. This behavior shows that apps are where users are most active and attentive. An app offers a direct and immersive channel to engage customers, enhance loyalty, and drive conversions.

Together, these trends highlight why apps should be a core component of a business’s mobile and overall marketing strategy.