What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option? (Choose two.)

What are two examples of the types of audiences you could reach when using Affinity Audiences as a targeting option?

• Parents of infants
• Men and women, ages 35 to 44
• People looking to buy a car
• Golf enthusiasts
• TV comedy fans

Explanation

Affinity Audiences allow advertisers to reach people based on long-term interests and lifestyle, not just recent intent. For instance, someone who consistently engages with marathon content online would be categorized as an avid marathon runner, while a fashionista might follow trends and fashion-related sites. These segments help build brand awareness by targeting users aligned with a brand’s identity, not just immediate search intent.