What are two features of a Standard Shopping campaign? Choose two.

A Standard Shopping campaign allows you to manually configure your campaign, set bids, and organize product groups. You can also enhance performance using automated bidding strategies.

• It lets you create and edit an ad format.
• It lets you optimize goals based on real-time signals across all Google platforms.
• It lets you set up campaign, bidding, and product groups manually.
• It allows for automated bidding to optimize campaign performance and bids.

Explanation:
The correct answers are: It lets you manually set up your campaign, bidding, and product groups and It supports automated bidding to enhance performance.

Standard Shopping campaigns provide a balanced approach by combining manual control with automated optimization. Advertisers can precisely structure their campaigns, set individual bids, and define product groups for targeted outreach. At the same time, they can take advantage of Google’s automated bidding system, which adjusts bids in real time to align with performance goals. This blend offers strategic flexibility and operational efficiency. Unlike features such as ad format creation or cross-platform optimization, these two capabilities are fundamental to the Standard Shopping campaign structure.

Standard Shopping campaigns empower advertisers with more control by allowing manual setup of campaign elements while still benefiting from automated tools to drive results.