What are two ways in which a marketer can use data insights to better understand campaign performance? (Choose two)

Include view-through-conversion (VTC) reporting: VTC tracking helps marketers understand the full impact of their ads by capturing conversions that occur after users view—but don’t click—an ad. This provides a more complete picture of ad effectiveness across touchpoints.

• Track users across individual sites and apps visited.
• Evaluate all paid channels, and distribute investment equally.
• Include view-through-conversion reporting to understand the full value of the ads shown.
• Use the asset report to identify and add more top-performing assets.

Explanation:
To better understand campaign performance and drive stronger results, marketers should use two powerful tools:

• View-through conversion (VTC) reporting helps marketers see the full value of ads that don’t get clicked but still influence user behavior. Especially useful for display and video formats, VTCs track when a user views an ad and later converts, giving a more complete picture of an ad’s impact beyond direct clicks.
• Asset reports highlight which creatives—headlines, descriptions, images, or videos—are performing best. By identifying top-performing assets and replacing low-performing ones, marketers can optimize their campaigns and improve engagement and conversions.