What are two ways optimization score can help marketers succeed?

Optimization score aids marketers by determining which campaigns need prioritization for improvements and by accelerating the enhancement implementation process.

• It documents campaign budget for marketing teams.
• It uses Google AI to plan campaigns without any need for input.
• It determines which campaigns should be prioritized for improvements.
• It speeds up the implementation for enhancements to campaigns.

Explanation:

To drive success in campaigns, turn to the Optimization Score. This metric not only identifies areas within an account ripe for betterment but also facilitates faster implementation of these optimizations. It’s a time-saver! Moreover, by monitoring your account’s optimization score, it becomes straightforward to discern which campaigns hold the most promise for advancement, allowing for their prioritization in the optimization queue.