What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

How can you stop Standard Shopping ads from showing for irrelevant or unwanted searches?
Let me know if you want additional variations or SEO formatting too.

• Add negative keywords in the campaign
• Add negative keywords in Merchant Center
• Add negative keywords in the product feed
• Add negative keywords in the ad

Explanation:
Standard Shopping campaigns don’t use keywords to target users — they rely on your product data. However, negative keywords give you control over when your ads should not appear. By adding negative keywords, you prevent your products from showing up for irrelevant or unwanted search queries.

For example, if you’re selling luxury bags and don’t want your ads to appear for “cheap handbags,” adding “cheap” as a negative keyword keeps your ads focused on the right audience.