What configuration do you need before you can launch a Performance Max campaign?

A product feed in Google Merchant Center is required before you can launch a Performance Max campaign.

• Enable enhanced conversions
• Keywords
• Assets
• Product feed in Merchant Center

Explanation :
Before you launch a Performance Max campaign, it’s essential to first create a product feed in Google Merchant Center. This feed includes key product information such as images, pricing, and titles. After setting it up, link the Merchant Center account to your Google Ads account. For a smooth campaign start, make sure your product feed is approved and complies with all advertising guidelines. The effectiveness of your campaign will heavily depend on the quality and accuracy of this data.