What is a key benefit of Display campaigns?

A major advantage of Smart Display campaigns is that they require minimal input from advertisers to get started.

• Display campaigns provide highly-segmented insights for daily campaign deep dives.
• Display campaign performance helps determine search recommendations.
• Smart Display campaigns can automatically create video content.
• Advertisers can provide minimal input to create a Display campaign.

• Display Network recommendations are generated based on Smart Display campaign performance.
• Highly segmented insights are provided for daily campaign deep dives.
• Smart Display campaigns can automatically create video content.
• A Smart Display campaign can be created with minimal input from advertisers.

Explanation

One of the standout benefits of Smart Display campaigns is how easy they are to set up. Advertisers can launch a campaign in just a few minutes by providing three simple inputs: budget, bidding strategy, and creative assets. From there, Google’s advanced machine learning handles the rest—automatically optimizing targeting, ad placements, and creative combinations to improve performance over time.

This hands-off approach allows advertisers to focus less on manual setup and more on results, making Smart Display campaigns ideal for businesses looking to scale efficiently without sacrificing effectiveness.