What marketing objective does Performance Max for Retail use?

Performance Max for Retail campaigns are designed with the primary marketing objective of driving online sales.

• Awareness
• Lead Generation
• Mobile App
• Online Sales

Explanation:
Performance Max for Retail is designed with the core objective of boosting online sales. This goal-driven campaign leverages Google’s AI and machine learning to optimize ad delivery, ensuring that the right customers see the right products at the most impactful moment. Beyond expanding reach across Google’s ad platforms, Performance Max offers actionable insights into customer behavior and helps uncover high-value, previously untapped audiences—enhancing the effectiveness of your first-party data.

Let me know if you want the SEO version (title, keyphrase, meta description) too.