What products are currently compatible with Google Ads auction-time bidding in Search Ads 360?
The products that currently support Google Ads auction-time bidding within Search Ads 360 include Search campaigns, Shopping campaigns, and Performance Max campaigns.
- Google Ads Search
- Google Display Network
- Google Shopping
- Google Search Partners
Explanation:
Auction-time bidding in Search Ads 360 is only supported for Google Ads Search and Google Shopping campaigns. These channels allow SA360 to leverage real-time conversion data, enabling smarter bidding at the time of each ad auction. This results in more efficient and goal-aligned campaign performance.
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