What should you keep in mind when selecting events to measure in a Google App campaign?

Pick an event that matters to your business and occurs frequently. You should keep it in mind when selecting events to measure in a Google App campaign.

• Pick an event with significant value, regardless of how often it occurs.
• Pick an event with low value that happens on a very significant basis.
• Pick an event that can be compared against similar apps.
• Pick an event that matters to your business and occurs frequently.

The correct answer is: Pick an event that matters to your business and occurs frequently.

Explanation: When selecting events to measure in a Google App campaign, you should pick an event that matters to your business and occurs frequently.

Selecting business-relevant events ensures you are tracking actions that contribute to your goals, such as purchases or sign-ups. Frequent events provide sufficient data for Google’s machine learning to optimize effectively. Infrequent events may not generate enough data for accurate analysis. By focusing on meaningful and frequent actions, you gain valuable insights into user behavior and campaign performance, enabling data-driven optimization and improved results.

It’s best to pick an event that matters to the business and happens a lot in order to have enough data to optimize toward your goal.