What should you keep in mind when selecting events to measure in a Google App campaign?

Choose an event that aligns with your business goals and happens often. This should be your focus when selecting which events to measure in a Google App campaign.

• Pick an event with significant value, regardless of how often it occurs.
• Pick an event with low value that happens on a very significant basis.
• Pick an event that can be compared against similar apps.
• Pick an event that matters to your business and occurs frequently.

Explanation:
When setting up a Google App campaign, it’s important to choose an event that both supports your business goals and happens often. Tracking a meaningful and frequent event—like purchases, sign-ups, or key interactions—ensures Google’s machine learning has enough data to learn and optimize. Events that occur more regularly allow for faster insights and smarter bidding decisions, ultimately driving better performance and alignment with your campaign objectives.