What two types of remarketing can be used on Google Display ads?

Dynamic remarketing and Standard remarketing are the two types of remarketing that can be used on Google Display ads.

• Custom remarketing
• Email remarketing
• Dynamic remarketing
• Standard remarketing

Explanation

Google Display ads support two primary types of remarketing: Standard Remarketing and Dynamic Remarketing.

• Standard Remarketing allows you to display ads to previous visitors while they browse websites or apps within the Google Display Network. It’s a simple way to stay top-of-mind and re-engage users who’ve shown interest in your brand.
• Dynamic Remarketing takes this strategy further by personalizing ads with the exact products or services users viewed on your site. This tailored approach helps increase engagement and drive better conversion results by delivering highly relevant content to each user.