What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?

Which two video ad formats are optimized for engagement and designed to help customers remember your brand when considering purchases?

• Bumper ads
• Non-skippable in-stream ads
• Skippable in-stream ads
• Outstream ads

Explanation

Bumper ads and non-skippable in-stream ads are specifically optimized to maximize engagement and brand recall. Their short, focused format ensures that viewers are exposed to your message in a memorable way. Bumper ads, being just 6 seconds long, deliver quick, impactful messaging, while non-skippable in-stream ads guarantee complete delivery of the creative. Both formats are effective in reinforcing brand awareness and keeping your brand top-of-mind when consumers are ready to make purchasing decisions.