What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

Which video ad formats are designed to drive action among potential customers during key decision-making moments, allowing measurable responses?

• TrueView for reach
• TrueView in-stream skippable
• Video action campaigns
• Bumper ads

Explanation

Video action campaigns are specifically optimized to drive measurable actions from viewers at critical decision-making points. These campaigns focus on encouraging conversions such as website visits, product purchases, or lead submissions. They combine engaging video content with clear calls-to-action (CTAs), and leverage Google’s automated targeting and optimization tools to deliver ads to users who are most likely to take meaningful actions. Unlike awareness-oriented formats, video action campaigns prioritize actionable results and performance tracking.