What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?

Video action campaigns use skippable in-stream and in-feed video ads optimised to drive measurable actions from potential customers during key decision-making moments.

• Skippable in-stream and in-feed video ads
• Bumper ads and non-skippable in-stream ads
• Outstream and masthead video ads
• Display ads and video discovery ads

Explanation:

Skippable in-stream and in-feed video ads are designed for action-focused campaigns. They encourage potential customers to take meaningful actions such as visiting a website, signing up, or making a purchase. These formats combine powerful storytelling with measurable conversion capabilities, helping advertisers influence viewers during decision-making moments.