What’s a key benefit of Responsive Display Ads?
Responsive display ads can run in native inventory. This is the one benefit of using responsive display ads, which automatically adjust to the available ad space.
- They’re complex to build, giving you total control of how they display.
- They use a machine-learning model that gives you options for building them.
- They have a library of creative assets to match your product.
- They automatically create ads that serve all ad slot sizes.
- You can upload your own creative assets.
Explanation
A key advantage of Responsive Display Ads is their ability to run in native inventory. These ads automatically adapt in size, format, and appearance to fit seamlessly into the design of the websites where they appear. This improves ad relevance and engagement, especially across a wide range of devices and placements.
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