What’s an example of an omnichannel goal?

Goals that can be accomplished through both online and offline channels are known as omnichannel goals.

• Wanting to improve online sales by driving consumer to the website to make a purchase
• Raising awareness of a new iced coffee drink across Google platforms
• Setting the goal of doubling in-store sales by Q4
• Promoting a 25% off discount for people who purchase online but pick up in a physical store

Explanation:
Omnichannel goals are all about creating a seamless experience across both online and offline channels. This example connects digital and physical touchpoints—customers place an order online and collect it in a physical store. This is a true omnichannel strategy because it unifies the strengths of both environments to improve the overall customer journey. In comparison, goals like increasing only in-store sales or building general online awareness focus on just one channel. Omnichannel marketing aims to enhance engagement across all platforms to drive better results.