What’s the main difference between Performance Max and Standard Shopping ads in terms of how they reach consumers?

Performance Max leverages AI to expand your reach across all Google platforms, while Standard Shopping ads focus on a more precise, targeted audience.

• Performance Max ads have a more targeted reach, while Standard Shopping ads use AI technology to reach a wider audience across all of Google’s inventory.
• Performance Max and Standard Shopping ads have an equally targeted reach, but Standard Shopping ads connect to a wider audience across all of Google’s inventory.
• Performance Max uses AI technology to reach a wider audience across all of Google’s inventory, while Standard Shopping ads have a more targeted reach
• Both Performance Max and Standard Shopping ads use AI technology to reach wider audience across all of Google’s inventory, but Performance Max ads have a more targeted reach.

Explanation:
The key difference between Performance Max and Standard Shopping campaigns is their approach to reach. Performance Max, an advanced version of Smart Shopping, uses AI-driven automation to deliver ads across all Google channels. Its goal-based strategy enables broader visibility and engagement. In contrast, Standard Shopping campaigns offer greater manual control, allowing advertisers to fine-tune bidding, targeting, and product groups for more specific audience reach.