What’s the maximum number of localised store listing experiments that can be run at once in Google Play?

Google Play allows up to five localized store listing experiments to run simultaneously.

• 2
• 3
• 4
• 5

Explanation:

Google Play allows developers to run a maximum of five localized store listing experiments at a time. This cap is designed to keep testing effective and organized, while also ensuring that users are not overwhelmed by too many listing variations. These experiments let developers test and compare various components—like app icons, feature graphics, descriptions, and screenshots—to determine which versions perform best for different audiences.

With localized listings, you can tailor your app store presence by country or language, making experiments highly targeted. The five-experiment limit strikes a balance between flexibility for developers and consistency for users, helping improve conversion rates without compromising user trust or experience.