What’s the optimal window of time to review the performance of a Search Ads 360 campaign?
The ideal timeframe for evaluating a Search Ads 360 campaign’s performance is two to three full conversion cycles.
- One conversion cycle
- Four conversion cycles
- Five to six conversion cycles
- Two to three conversion cycles
Explanation:
The most effective window to evaluate the performance of a newly launched campaign in Search Ads 360 is 1 to 2 weeks. This time frame allows the campaign to gather sufficient data, adapt through learning periods, and stabilize performance signals—especially important for smart bidding strategies. Evaluating too early may lead to inaccurate insights due to limited data and incomplete optimization cycles.
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