When an ad gets a high number of clicks relative to the number of impressions, what impact could this have on the ad’s Google Ads auction?
An ad receiving a high number of clicks relative to its number of impressions can significantly impact its performance in the Google Ads auction by potentially securing a higher placement on the Ad Rank.
- It could increase the cost-per-click for the advertiser.
- It could help the advertiser receive more bids in the auction.
- It could lower the cost-per-click by 40% or more.
- It could help the ad get a higher placement on the Ad Rank.
The correct answer is: It could help the ad get a higher placement on the Ad Rank
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