When making creative for a video action campaign, which best practice should you follow?

When making creative for a video action campaign, which best practice should you follow?

• Keep brand messaging until the end of the video
• Make the call-to-action clear and prominent
• Focus only on entertainment, not conversion goals
• Avoid adding text or graphics to the video

Explanation

The best practice when making creative for a video action campaign is to make the call-to-action (CTA) clear and prominent. Unlike awareness-focused campaigns, action campaigns are designed to drive conversions, such as purchases, sign-ups, or reservations. A clear CTA guides the viewer on what step to take next, whether that’s “Shop Now,” “Book Today,” or “Sign Up.”

Placing the CTA early and repeating it throughout the video increases its effectiveness, especially since viewers may drop off before the video ends. Successful video action creatives also combine strong visuals, concise messaging, and prominent clickable elements that work together to encourage measurable user actions. By doing this, advertisers can turn passive viewers into active customers and maximize their return on ad spend.