When making creative for a video action campaign, which best practice should you follow?

When creating a video action campaign, always make your call-to-action clear and prominent to guide viewers toward taking immediate action.

• Keep brand messaging until the end of the video
• Make the call-to-action clear and prominent
• Focus only on entertainment, not conversion goals
• Avoid adding text or graphics to the video

Explanation

For video action campaigns, the most effective creative strategy is to make the call-to-action (CTA) clear and prominent. Unlike awareness campaigns that focus on storytelling, action campaigns aim to drive measurable results such as purchases, sign-ups, or bookings. Placing a clear CTA like “Shop Now” or “Book Today” early and consistently throughout the ad helps guide users toward conversion before they lose attention. Combining strong visuals, concise messaging, and visible clickable elements ensures that your ad not only engages viewers but also turns interest into action.