When setting up a bid strategy in Search Ads 360, your customer’s main business goal is to determine how long it takes a user to purchase a pair of socks after selecting an ad. What metric is important for them to follow?

When configuring a bid strategy in Search Ads 360, if your customer’s primary business goal is to understand how long it takes a user to purchase a pair of socks after clicking an ad, the key metric they should focus on is conversion delay.

• Click-through rate
• Average position
• Time lag
• Conversion rate

Explanation:

The time lag metric in Search Ads 360 shows the average time between when a user clicks on an ad and when they complete a conversion (like purchasing socks).
It helps advertisers understand customer behavior and optimize bidding accordingly.
This is especially valuable for products with delayed purchase decisions.
Using this data, bid strategies can be fine-tuned for better timing and results.