When should you consider making optimizations to a newly launched bid strategy within your Search Ads 360 campaign, assuming there’s no conversion delay?
Optimizations to a newly launched bid strategy in your Search Ads 360 campaign should ideally be made during the second or third week—provided there’s no conversion delay.
- First week
- Fourth week
- Sixth to eighth weeks
- Second to third weeks
Explanation:
Search Ads 360 bid strategies need time to gather sufficient data and adjust bidding efficiently.
If there’s no conversion delay, you should wait at least two weeks before making optimizations.
This ramp-up period lets the system stabilize and start showing consistent performance trends.
Making changes too early could interrupt learning and negatively impact results.
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