When should you use responsive display ads?

You should use responsive display ads when your primary goal is performance.

• When your ads need to maintain exact visual design and branding
• When you’re targeting a very narrow, static size ad placement
• When your primary goal is performance
• When you want total manual control over every ad appearance

Explanation

Use responsive display ads when your main focus is on performance — like maximizing conversions or reach. These ads automatically adapt to fit available ad space using Google’s machine learning. They test and serve the best-performing combinations of headlines, images, logos, videos, and text, making them ideal for performance-driven campaigns.