When visibility is the campaign goal, which bidding strategy should an advertiser choose?

If the campaign’s objective is visibility, the advertiser should select Target Impression Share as the bidding strategy.

• Maximize Conversions
• Maximize clicks
• Enhanced cost-per-click (eCPC)
• Target impression share

When visibility is the primary campaign objective, an advertiser should select Target Impression Share.

Target Impression Share is a Smart Bidding strategy that automatically adjusts bids to help your ads appear at the absolute top of the search results page or other prominent positions.

This bidding strategy sets bids dynamically to help achieve your desired impression share across all campaigns using it, ensuring maximum visibility for your ads.