Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?

Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?

• Viewers are increasingly shifting from traditional TV to online streaming platforms like YouTube
• Live TV viewership is growing faster than streaming
• Streaming platforms are declining in engagement
• Viewers prefer short social media clips over YouTube content

Explanation

YouTube advertisers should recognize that viewership is moving from traditional TV to online streaming platforms. This shift represents a major opportunity to reach audiences where they spend more time, with targeted video content. Understanding this trend helps advertisers optimize their campaigns, select the right ad formats, and engage viewers effectively on platforms like YouTube, which now capture a significant portion of video consumption.