Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?

YouTube advertisers should understand that more viewers are shifting from traditional TV to streaming content, spending more time watching YouTube on connected TVs than ever before.

• Viewers are increasingly streaming content, with YouTube leading as the top ad-supported platform on connected TVs.
• Streaming is decreasing as viewers return to traditional TV.
• Most viewers only use mobile devices to watch online videos.
• YouTube’s audience is mainly on desktop rather than TVs or mobile devices.

Explanation:

The correct summary of the streaming trend is that viewers are moving from traditional TV to streaming platforms, and YouTube has become the leading ad-supported streaming destination on connected TVs. This shift provides advertisers with an opportunity to reach audiences in a TV-like environment but with the targeting and measurement benefits of digital advertising.