Which of the following is the first step in setting up conversion tracking?

The first step in setting up conversion tracking is to create a conversion action in Google Ads to measure valuable customer actions.

• Modify the tag for your website or app after requesting it from your web administrator.
• Add a conversion tracking tag to your website or app after modifying it in Google Ads.
• Request a snippet of code from your web administrator and add it to your website for everyone you want to track.
• Set up a conversion action in Google Ads to measure what you consider to be valuable consumer actions.

Explanation:

The first step in setting up conversion tracking is to define a conversion action in Google Ads that represents a valuable customer behavior aligned with your business goals. Once this action is created, Google Ads generates a conversion tracking tag—a small piece of code—that is added to your website or app. When a user completes the specified action, the tag sends the conversion data back to Google Ads for measurement and reporting.