Which statement summarises a Google App campaign?

A Google App campaign is an automated ad format within Google Ads that helps advertisers promote app installs and drive valuable in-app conversions.

• A manual ad type in Google Ads that lets advertisers display banners exclusively on Google Play.
• A Google tool that automatically creates an app based on an advertiser’s website and supplied content.
• A platform in Google Ads that lets advertisers promote their products and services exclusively on apps they don’t own.
• An automated ad type in Google Ads designed to help advertisers drive app installs and in-app conversions.

Explanation:

Google App campaigns are designed to simplify mobile app promotion by using automation. Advertisers don’t need to create individual ads; instead, they provide text, images, videos, and a starting bid and budget. Google’s machine learning then automatically combines these assets to generate ads and optimizes them across Search, Play Store, YouTube, Discover, and the Display Network. The goal is to reach users most likely to install the app or take meaningful in-app actions, such as purchases or sign-ups, maximizing campaign performance with minimal manual input.