Which targeting option is best for achieving brand awareness?

Affinity targeting is an effective strategy for building brand awareness.

• Custom Intent
• In-Market
• Remarketing
• Affinity

Explanation

Affinity audiences are one of the most effective ways to drive brand awareness. This targeting method focuses on users who have demonstrated long-standing interests and lifestyle preferences, allowing advertisers to connect with audiences who naturally align with their brand values. By reaching people who are already passionate about relevant topics, your ads become more impactful, enhancing both visibility and recall.

Unlike targeting options that center on demographics or short-term purchase intent, affinity audiences provide a broader reach by tapping into users’ everyday habits and passions. This approach enables brands to form authentic, lasting impressions—similar to the wide reach of traditional TV audiences. As a result, affinity targeting is ideal for establishing strong brand recognition and generating large-scale awareness..