Which targeting option is best for influencing consideration?

Custom Intent targeting is an ideal option for influencing customer consideration.

• Custom Affinity
• Demographics
• Remarketing
• Custom Intent

Explanation

Custom Intent targeting is highly effective for influencing consideration, as it allows advertisers to reach users who are actively researching specific products or services. By defining relevant keywords, URLs, and apps, you can create a custom intent audience tailored to users who are deeper in the buying journey.

This targeting method goes beyond broad interest categories by focusing on high-intent behaviors—such as product comparisons or service evaluations—enabling you to deliver ads that speak directly to users’ current needs. With Custom Intent targeting, your brand is positioned in front of potential customers at a critical decision-making stage, making it a powerful strategy for driving consideration and moving prospects closer to conversion.