Which three best practices could you follow to expand your reach with broad match?

To expand your reach with broad match, you should follow these three best practices: use brand restrictions with broad match for branded campaigns, make use of responsive search ads and AI-powered creative, and organize all ad groups to be in alignment with a common theme.

• Maximize campaign reach by using broad match with manual bidding.
• Add broad match keywords for exact match keywords across campaigns.
• Use brand restrictions with broad match for branded campaigns.
• Make use of responsive search ads and AI-powered creative.
• Organize all ad groups to be in alignment with a common theme.

Explanation:

Using broad match with brand restrictions helps keep branded campaigns tightly focused, ensuring ads appear in searches that align closely with your brand. Responsive search ads further enhance performance by allowing Google’s AI to automatically test and combine different headlines and descriptions to find the most effective versions. In addition, structuring ad groups around a clear, common theme improves relevance and targeting. Together, these practices strengthen the effectiveness of broad match keywords by working in sync with Smart Bidding and AI-driven optimization to expand reach while maintaining efficiency.