Which three factors impact a Search ad’s auction-time ad quality?

Which three factors impact a Search ad’s auction-time ad quality?

Options:

• Expected clickthrough rate (CTR)
• Ad relevance
• Landing page experience
• Bid amount
• Ad scheduling

Explanation: Google evaluates ad quality at auction time using three key factors: expected CTR, which predicts the likelihood of a user clicking your ad; ad relevance, which measures how closely your ad matches the user’s search intent; and landing page experience, which assesses how useful and relevant the destination page is to the user. These factors influence your ad’s performance and cost-effectiveness in the auction.

Focus Keyphrase: Search ad auction-time quality factors

SEO Title: 3 Key Factors That Affect Search Ad Quality

Meta Description: Discover the three main factors—CTR, ad relevance, and landing page experience—that impact your Search ad’s auction-time quality and performance.