Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

Which two statements are true about the use of targeting options to optimize a Google Ads campaign? (Choose two.)

• Employment targeting allows you to serve ads only to people who work in a specific field.
• Occupancy targeting allows advertisers to serve ads to households with a specific number of occupants.
• Device targeting allows you to reach customers on any device: desktops, tablets, and smartphones.
• Location targeting allows ads to be served in the specific geographic locations you choose.

Explanation

Targeting in Google Ads allows advertisers to connect with specific audiences based on demographics, interests, and behaviors. This helps ensure that ads are shown to users more likely to engage or convert. Choosing the right targeting options increases the relevance of ads, enhances performance, and reduces wasted impressions. However, targeting alone does not automatically stop non-performing ads or apply only to remarketing—it works across various campaign types.